American rock band Imagine Dragons have debuted a brand new song entitled “Roots”, which was released online overnight on iTunes.
The new track comes a few months after the release of their album Smoke + Mirrors in February, which enjoyed favorable critical and commercial reception.
The track, which earned lots of attention on social media in the hours following its premiere, immediately followed a campaign by the band that asked followers to submit childhood photographs of themselves on Instagram or Twitter with the hashtag “#MYROOTS”. The photographs were collected and added to Imagine Dragons’ “family tree”, an online mural by the band that now encompasses thousands of photographs and created as a thank you from the band to its many fans.
“Roots” is available now on the iTunes Store and Apple Music through KIDinaKORNER and Interscope Records. You can listen to the new track below: