The World Is Yours is Rich The Kid’s debut album. The 14-track debut project includes features from top artists in the industry like: Kendrick Lamar, Lil Wayne, Future, Rick Ross, Chris Brown, Quavo, Khalid, Offset, and Swae Lee. For the production, he also recruited high-profile producers like: Harry Fraud, Metro Boomin, Wondagurl, T-minus, and DJ Mustard. With a combination of some of the best artists and producers, he spoke confidently about the album on any interview he was on. Speaking with XXL Magazine, he went ahead to say “This will be the greatest album of 2018 — Best hip-hop album. There’s no other rapper that will drop a better album than me. No one.” Those are confident words, but does Rich The Kid display the same amount of confidence on the album?
‘World Is Yours’ sounds like an intro with a heavy thunderous beat. He talks about being a hustler who went from being broke to getting rich. He also fires shots at “broke niggas”, “rappers”, and “his enemies. The next track, ‘New Freezer’ sounds like another ‘Gucci gang’. Although the fact that it features Kendrick’s peerless style of music and interesting ad-libs makes it distinctive. On ‘No Question’, he presents fresh ad-libs and entertaining lyrics on his third verse.
The Lab Cook’s production on ‘Plug Walk’ creates an atmosphere for Rich The Kid to be creative and present his verses with a notable modern-day flow. He continues with the groovy standard as the previous track on ‘Too Gone’. His chorus with Khalid will leave many listeners hooked. Also, The beat by Wondagurl adds an effect to the track. Jay Critch’s verse on ‘Made It’ is the highlight of the track.
’Drippin’ is easily one of the best songs on the album. From The Lab Cook’s extraordinary production to Chris Brown’s vocals blended with Rich The Kid’s metaphor-filled lyrics, everything about this track is excellent. Unlike the previous track, the 25-year old struggles to find a place on ‘Lost’. It sounds more like Quavo and Offset featuring Rich The Kid as both rappers present top-notch verses and ad-libs.
At this point, it seems like most of the top artists have come to annihilate him on his own album. Here’s an excerpt from Lil Wayne’s verse:
“I the boogeyman I’m the bigger man
Tell the trigger man, “pull the trigger, man”
Pull up on yo ass, two seater
Pull off fast like a loose cheetah
One diamond ring on two fingers
Cheating on these hoes, call me Tune Cheadle”
Rich the kid struggles to describe going from nothing to something but it’s hard to pay attention to his last verse without thinking about how good Lil Wayne’s was.
Sounding more focused on ‘Early Morning Trapping’ which features Trippie Redd, his second verse is one of his personal best the album. The best thing about ‘Small Things’ is the chorus! It goes perfectly with the beat. While ‘Listen up’ and ‘Gargoyle’ seem to go on forever and thus creates the lowest points on the album. The album comes to an end with ‘Dead Friends’. Thanks to the beat by DJ Mustard and an inspiration from Lil Uzi Vert, Rich The Kid is able to present a good diss track.
Confidence is an important thing every artist should have. However, many have taken it too far by challenging better rappers, exaggerating on their talent and wasting the time of listeners. Even with great features and some nice beats, Rich The Kid barely makes a case for himself as a talented artist. The best things about this album are the ad-libs, production and the input of the featured artists.